Earnings Calculator
Estimate your monthly social media earnings from your content performance.
What the estimate is built on
The starting point is roughly $8 per thousand followers for a sponsored post, adjusted by how your engagement compares to a 2% baseline, across about four paid posts a month. Those are industry rules of thumb rather than a quote. Treat the result as an opening position for a conversation, not a price you can invoice.
What moves the real number
Niche moves it most. Finance, software and travel audiences are worth several times a general lifestyle audience of the same size, because the advertiser is selling something expensive. Where your audience lives matters nearly as much — the same follower count is worth more to a brand selling in the United States or Germany than in a market with lower ad spend. Deliverables matter too: exclusivity, usage rights and whitelisting are separately paid, and creators routinely leave that money behind by quoting a single post price.
Why engagement changes the figure
A brand is buying attention, not a follower count. An account with 20,000 followers at 6% engagement puts a message in front of more interested people than one with 60,000 at 1%, and experienced buyers price accordingly. This is also why bought engagement that never comments or clicks tends to cost creators money in the end: the follower number rises, the rate a brand will pay does not, and the mismatch is visible in any media kit.
Creator earnings — common questions
How accurate is this estimate?
It is an order of magnitude, not a quote. It uses a common CPM rule of thumb and your engagement rate, and knows nothing about your niche, your audience geography or the deal terms — the three factors that move real offers the most. Use it to know whether you are being offered $200 or $2,000, not to set an exact price.
Why is my estimate lower than accounts my size?
Usually engagement. The calculation scales with how your rate compares to a 2% baseline, so an account with the same followers and half the engagement lands well below. If your follower count grew faster than your likes and comments, this is the number where that shows up.
Do brands actually pay per thousand followers?
It is where negotiations start rather than how they finish. Bigger deals are priced on the whole package — how many posts, whether the brand can run them as ads, how long they keep the rights, whether you are barred from working with competitors. A creator who quotes only a post price usually leaves the larger part of the budget on the table.
Does this cover ad revenue as well as sponsorships?
No. It estimates sponsored content only. Platform payouts — YouTube ad share, TikTok creator funds, subscriptions and tips — are separate income with different mechanics, and for most mid-sized creators they are the smaller half.